Tory Burch has a fashion empire that took the world by storm ever since Oprah gushed about it on her show. So today, we’re taking our cues from the girl boss who makes effortlessly boho chic fashion items for a living.
Learning Lessons from Tory Burch
Girlbosses like Tory Burch always leave everyone inspired. Tory started her brand from scratch. Taking inspiration from her parents’ impeccable style, she began piecing together looks from different magazines into a scrapbook, one that she would continue working on until her first ever collection materialized. Keep on reading to know more about Tory Burch and her road to retail success!
1. She Believes in Stories
Although she has no background in entrepreneurship and design, she was able to build her brand on her stories. Her products resonate with the market because Tory knows who they are. After all, she’s a busy working mother herself! This makes her ensure that she only makes products that she herself would use.
2. She Shows You Who She Is
With many brands clamoring for people to buy their products, what makes Tory’s brand shine is how she’s able to get her market to trust her. She gives a more personal feel to her products by naming them after people she holds dear to her heart. She’s also very authentic. If you look at her social media sites, you’d see that she talks about other things beyond her products. She’s not someone that just always wants to talk about her brand. She’s a real person.
3. She’s Not A Fan of Stereotypes
Tory doesn’t like being boxed in because she knows the importance of having a diverse personality. Tory’s a tomboy with a feminine side, a great entertainer and a lover of tennis. She also studied art history and turned herself into an entrepreneur. She doesn’t let anyone say what she is and what she can do. She just shows everyone that this is who she is, and this allows her to connect with so many people.
4. She Keeps It Positive
Her mother used to say, “If the glass is half full, add water.” Tory has a penchant for always being optimistic, no matter what happens. She also advises struggling entrepreneurs to thicken their skin because there will inevitably be a lot of obstacles on the way to success. But really, if you’ve got the right mindset and a whole lot of positivity, you’ll be able to overcome them.
5. She Knows Her Achilles Heel
Tory knows that if you’re able to identify what your weakness is, you’ll end up becoming stronger in the long run. She warns though that sometimes an Achilles Heel can take the form of something you once considered a strength. So make sure to be on your toes and always keep your eyes on the prize.
6. She’s Truthful
Her company once had an incident where they weren’t able to track their shipments for 6 months. Instead of hiding the situation or putting the blame on someone else, Tory took to social media to explain what happened. In the end, her honesty made her customers love both her and her brand even more.
7. She Teaches What She Learned
She’s founded the Tory Burch foundation, with its aim of giving back and supporting woman entrepreneurs. Her foundation not only gives mentoring and entrepreneurial education, but also offers women a chance to compete for business education grants, year-long mentoring, and a $50,000 grant plus a $50,000 no-interest investment in their business. Isn’t that just amazing?!
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Tory Burch is a girl boss through and through. She’s someone who takes every obstacle as a learning opportunity and is incredibly generous for making a massive effort to help ladies become girl bosses of their own. If you’ve got an idea and a goal to turn your dream into a reality, I suggest you take a look at her foundation stat! You never know. You might get featured as one of our girl bosses in the future!
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